Branding studio in Mexico City
Your company grew. Now let your brand catch up.
Rebranding and branding from scratch for Mexico City businesses: identity, brand voice and every piece ready to use from day one.
Identity
Brand voice
Guidelines and templates
Website and social
BrandingRebrandingBrand voiceDigital presenceAI integration for your business
Recent work
Brands that went through the lab
Rebranding · Museum · Oaxaca
MACCO
An identity system for the Museum of Contemporary Art and Oaxacan Cultures.
See the case
Branding from scratch · Services
Limpia-Dron
Logo and character applied to nine pieces, from the van to Instagram.
See the case
Product · Lab
Concrete Lab
Four concrete pieces designed, photographed and animated in the studio.
Read on the blog
Photography and identity
Santagustina
Product photography and brand pieces with one visual direction.
See the case
Self-check
Is it time to rebrand?
Tick the signs that sound familiar. Two or more means your brand is lagging behind your business.
Signs ticked:
/ 4
Three starting points
Pick where to start
01 · New brands
Branding from scratch
Before the logo come three questions: who you serve, what you promise and how you sound. Those answers shape the identity, packaging and templates for day one.
02 · Digital presence
A digital presence with its own voice
Website, social and email in the same tone. Content organized by platform and adjustments guided by TikTok Ads, Meta and Google Analytics data.
03 · Brands that grew
Rebranding with judgment
Keep what your clients already recognize and change what holds you back. It can be a refresh or a full rebrand, depending on what the business needs.
How it works
Define, design and measure
01
Define
A one-page brief, interviews with your team and an inventory of every touchpoint. The strategy is written down before any design starts.
02
Design
Identity, voice and a system of pieces: stationery, templates, social and guidelines. AI built into the process makes room to explore more routes in less time.
03
Measure
The launch is planned as a campaign and reviewed 60 to 120 days later to adjust whatever needs it.
Who it is for
Who the lab is for
A good fit if you have
- A Mexico City company with solid operations and a brand that fell behind.
- A team that needs a complete system, from the business card to the website.
- A restaurant or bar that wants to sell direct from Google Maps.
Not a fit if you want
- A standalone logo with no strategy behind it.
- Generic templates or posts by volume.
Before you write
Frequently asked questions
How much does a rebrand cost?
It depends on the scope. After the call you get a tailored proposal with deliverables, phases and price.
How long does it take?
The timeline is set in the proposal according to scope, and every phase has a delivery date from the start.
Can we work remotely?
Yes. Sessions can be in person in Mexico City or online, in Spanish or English.
What role does AI play?
It helps explore routes, prepare mockups and produce variations fast. Strategy and final design go through human judgment.
What do I get at the end?
Brand guidelines, editable logo files and templates ready for your team, plus the pieces agreed in the proposal.
Share your project in 20 minutes
One call to understand where your brand stands and what it needs. A tailored proposal follows.